January 26, 2021
Building Your Own Real Estate Brand? Maybe You're Wasting Your Time
NAR contributor Alex Craig says that by spending time trying to build your own brand, you end up competing against yourself and wasting time and money when the goal is to be capturing more leads.
January 21, 2021
How Real Estate Pros Help Buyers and Sellers Avoid Costly Mistakes
Those who are not trained in buying or selling property as an agent or attorney should seek professional help. Agents should take the time to communicate to potential clients how they can protect them from risk.
January 15, 2021
Fresh Business Planning Tips and Scripts to Start 2021 Off Right
This article from the REALTOR® Magazine includes a simple "care call" script to reach out to past clients, and five tips for the goal-setting component of your business plan for the new year.
January 7, 2021
Apply on Behalf of Your Clients for the Home Essentials Program
Starting Friday, January 8, first-time California homebuyers could receive a $1,250 Lowe’s Gift Card to purchase appliances for their new home. You can apply on behalf of your clients through the Housing Affordability Fund.