Achieving Price Reductions Easily

Achieving Price Reductions Easily is a practical, seller-focused class designed to help REALTORS® confidently navigate one of the most challenging conversations in real estate. Led by veteran real estate leader and trainer Mike Marmion, this session teaches agents how to make price adjustments part of a strategic process rather than a difficult one-time event.

Participants will learn how to build trust from the listing appointment, set expectations with scheduled market reviews, interpret showing activity and buyer feedback, and use current market data to support pricing recommendations with confidence. The class also explores how to reconnect sellers with their motivation for moving, communicate market shifts effectively, and conduct productive seller review meetings that lead to informed decisions, not emotional reactions.

With an emphasis on preparation, communication, and data-driven conversations, Achieving Price Reductions Easily equips REALTORS® with practical strategies to strengthen seller relationships, position listings more effectively, and improve outcomes in today's changing market.