Pathways to Professionalism

Pathways to Professionalism: Setting the Standard for Respect and Courtesy in Real Estate

At the San Diego Association of REALTORS®, professionalism goes beyond adhering to the Code of Ethics — it’s about creating a culture of respect, trust, and cooperation in every interaction. That’s why we support Pathways to Professionalism, a set of voluntary guidelines developed by the National Association of REALTORS® to promote courtesy and civility among real estate professionals.


These practical standards cover three key areas — Respect for the Public, Respect for Property, and Respect for Peers — offering REALTORS® a roadmap to elevate client experiences and strengthen relationships within the industry. While not enforceable under the Code of Ethics, they reflect the high level of integrity and professionalism expected of all SDAR members.


Explore the guidelines and see how you can embody the REALTOR® difference every day.
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