Cutting Edge

Turning Clients into Raving Fans Elevate your client experience with service strategies inspired by the world’s most prestigious luxury markets. This session will teach you how to create unforgettable moments that exceed expectations and build lasting loyalty. Discover techniques to personalize your interactions, anticipate client needs, and deliver service that goes beyond the ordinary. Learn how to foster trust and create advocates who will enthusiastically promote your business. Transform your approach to client care and set a new standard of excellence that ensures every client becomes a raving fan.Week 7: Sweat Equity Explore creative strategies for maximizing property potential and creating win-win outcomes that benefit buyers and sellers alike.

Help clients purchase homes using available down payment assistance programs. This course, led by Juanita Villalvazo, a HUD Certified Housing Counselor with over 40 years of experience at the SDHC, will cover programs like the SDHC First-Time Homebuyer Program, which offers deferred-payment loans, closing cost assistance grants, and mortgage credit certificates. Discover how to leverage these programs for your buyers and become a valuable resource in the home-buying process. This informative two-hour session is expected to be highly popular, so secure your spot quickly. Don't miss this opportunity to enhance your expertise and support your clients effectively.

Discover the intricacies of reverse mortgages in this comprehensive class led by knowledgeable instructor Kathy Strong Collins. Whether you're new to the concept or looking to deepen your understanding, this session will provide you with the essential information you need to navigate reverse mortgages confidently. Kathy will break down the complexities of how reverse mortgages work, the benefits they offer, and the key considerations for clients considering this option. Enhance your expertise and learn how to effectively guide your clients through the reverse mortgage process.

Whether you're new to Canva or looking to sharpen your design skills, this class will cover everything you need to know to create engaging newsletters that captivate your audience. You’ll learn how to navigate Canva’s user-friendly design tools, as well as best practices for layout, typography, and visuals to make your newsletters stand out. By the end of this session, you'll walk away with a stunning newsletter template ready to use for your next campaign!

This class explores key strategies for fostering a cohesive, productive team environment, where collaboration and communication excel. Instructor Zandra Ulloa shares expert insights on identifying strengths within your team, delegating tasks effectively, and maintaining motivation for sustained success. Whether you’re forming a new team or refining an existing one, this course offers valuable tools to enhance leadership and team dynamics. Gain actionable strategies to create a thriving team culture that drives exceptional results!

Help clients purchase homes using available down payment assistance programs. This course, led by Juanita Villalvazo, a HUD Certified Housing Counselor with over 40 years of experience at the SDHC, will cover programs like the SDHC First-Time Homebuyer Program, which offers deferred-payment loans, closing cost assistance grants, and mortgage credit certificates. Discover how to leverage these programs for your buyers and become a valuable resource in the home-buying process. This informative two-hour session is expected to be highly popular, so secure your spot quickly. Don't miss this opportunity to enhance your expertise and support your clients effectively.

In this session, discover the secrets behind the unpredictable real estate market; uncover the mysteries of where home values are headed, and gain insights that will make you a savvy agent. Position your clients for financial success in the housing market. Finally, don't miss the chance to answer the burning question, "Will buyers ever have the upper hand?" as we unravel the market dynamics together. 

This class explores key strategies for fostering a cohesive, productive team environment, where collaboration and communication excel. Instructor Zandra Ulloa shares expert insights on identifying strengths within your team, delegating tasks effectively, and maintaining motivation for sustained success. Whether you’re forming a new team or refining an existing one, this course offers valuable tools to enhance leadership and team dynamics. Gain actionable strategies to create a thriving team culture that drives exceptional results!

Are you ready to elevate your marketing game to the next level? Buckle up because we're diving into the world of Canva, your ultimate tool for creating eye-catching visuals that'll make your listings shine like never before! In this fun and interactive class, we'll take you from Canva newbie to design pro in no time. Whether you're a tech-savvy agent or a total beginner, we've got you covered. 

Are you a REALTOR® looking to revolutionize your business and achieve unparalleled success? Join an exclusive class with Rose Tsauga, an acclaimed REALTOR® and time management coach, known for her transformative approach to business efficiency. Rose will share her expert strategies on mastering time management and implementing effective systems to streamline your workflow. Discover how to prioritize tasks, manage your schedule like a pro, and create systems that save you time and energy. These practical tips and proven techniques will not only enhance your productivity but also help you achieve a better work-life balance. 

Whether you're new to the concept or looking to deepen your understanding, this session will provide you with the essential information you need to navigate reverse mortgages confidently. Break down the complexities of how reverse mortgages work, the benefits they offer, and the key considerations for clients considering this option. Enhance your expertise and learn how to effectively guide your clients through the reverse mortgage process. This class is an invaluable opportunity to expand your knowledge and better serve your clients' financial needs.

Are you a REALTOR® looking to revolutionize your business and achieve unparalleled success? Join an exclusive class with Rose Tsauga, an acclaimed REALTOR® and time management coach, known for her transformative approach to business efficiency. Rose will share her expert strategies on mastering time management and implementing effective systems to streamline your workflow. Discover how to prioritize tasks, manage your schedule like a pro, and create systems that save you time and energy. These practical tips and proven techniques will not only enhance your productivity but also help you achieve a better work-life balance. 

Attend an engaging and comprehensive class on Accessory Dwelling Units (ADUs), presented by Lisa De Jesus of ADU Gurus. This special event will be held in two informative sessions this June, designed to provide you with the essential knowledge and tools to navigate the exciting opportunities in ADU development. Whether you are interested in adding value to single-family parcels or exploring multi-family options, our expert presenters will guide you through the latest legislative updates, building requirements, and strategic considerations. Attending both sessions is crucial to gain a complete understanding and make the most of this growing trend in California real estate. Don't miss this opportunity to expand your expertise and stay ahead in the market!

Join our 4-week series of dynamic sales classes, taught by a successful and active Tom Ferry Trainer, where you'll master the art of selling in today's fast-paced market. Dive deep into techniques and skills that top producers use to close deals effectively. Learn the secrets behind successful open house strategies and enhance your listing presentation skills to stand out from the competition.     Discover the top negotiation tips that will give you the upper hand in any transaction. Become an appointment-setting machine and build a winning team that drives results. Explore the psychology and consumer behavior that drives purchasing decisions and harness technology and CRM systems for maximum efficiency. Lastly, supercharge your prospecting and lead generation efforts to ensure a steady stream of qualified leads. Don't miss this opportunity to elevate your sales game with insights from a Tom Ferry Trainer and achieve unprecedented success.

As we embrace technological advancements, it's crucial to stay ahead of the curve. Marketing and technology consultant CJ Brogan presents an informative tech talk: "My Favorite AI Tools for Real Estate!" Learn about cutting-edge Ai tools transforming real estate marketing, lead generation, and customer engagement. CJ cuts through all of the Ai noise and chatter out there to cast a spotlight on the easiest, most relevant, and cost-effective Ai tools and options for real estate out there.

Dive into this transformative class crafted for REALTORS® who are ready to harness the revolutionary power of artificial intelligence (AI) in their business strategy. This course will guide you through the latest AI tools and techniques that are reshaping the property market, ensuring your listings stand out in a competitive digital landscape.  Learn how to automate your outreach, personalize client interactions, and analyze market data with precision -- all skills that will set you apart in the modern real estate industry. As you master these innovative solutions, you'll not only save time but also create more meaningful connections with buyers and sellers.  Join us and be at the forefront of the AI revolution, where the future of real estate is not just predicted? It's already here.

Unlock the secrets of social media success with "Going Viral," the must-attend class for realtors eager to amplify their online impact. In this engaging and impactful course, you'll learn to fine-tune your digital strategy, ensuring your real estate offerings don't just get seen - - they get shared.  We'll guide you through the maze of algorithms and teach you the art of crafting magnetic content that resonates with your audience. Elevate your profiles and turn your online presence into a beacon for buyers and sellers alike.  Don't just join the conversation: Lead it, and watch as your business thrives in the bustling world of social media.

Join us for a dynamic and captivating live webinar hosted by Jeff Mays of the Tom Ferry organization! Discover the secrets to turning potential leads into loyal, long-term clients who trust your expertise and rely on your services. Gain access to exclusive tools and strategies that will help you provide your buyers with a consultation experience that is second to none.

Dive into this transformative class crafted for REALTORS® who are ready to harness the revolutionary power of artificial intelligence (AI) in their business strategy. This course will guide you through the latest AI tools and techniques that are reshaping the property market, ensuring your listings stand out in a competitive digital landscape.  Learn how to automate your outreach, personalize client interactions, and analyze market data with precision -- all skills that will set you apart in the modern real estate industry. As you master these innovative solutions, you'll not only save time but also create more meaningful connections with buyers and sellers.  Join us and be at the forefront of the AI revolution, where the future of real estate is not just predicted? It's already here.

Unlock the secrets of social media success with "Going Viral," the must-attend class for realtors eager to amplify their online impact. In this engaging and impactful course, you'll learn to fine-tune your digital strategy, ensuring your real estate offerings don't just get seen - - they get shared.  We'll guide you through the maze of algorithms and teach you the art of crafting magnetic content that resonates with your audience. Elevate your profiles and turn your online presence into a beacon for buyers and sellers alike.  Don't just join the conversation: Lead it, and watch as your business thrives in the bustling world of social media.

Learn the art of setting fees that reflect your expertise and the services you provide, ensuring you're fairly compensated for your hard work. Discover effective strategies for interviewing potential clients and addressing their challenges and concerns. Understand how to articulate your unique value and services, effectively overcoming objections with confidence. Dive into the new vernacular of California real estate and acquire essential skills in risk management, problem-solving, contract negotiation, and more. Elevate your real estate career with this comprehensive course that equips you to thrive in the ever-evolving industry landscape.

Step into 2024 with clarity and ambition as an expert instructor guides California REALTORS® on goal-setting.  Rooted in the Tom Ferry approach to real estate, this session emphasizes envisioning success, crafting actionable milestones, and harnessing market trends.  Attendees will be empowered to set, track, and achieve their aspirations, ensuring a prosperous year ahead. With Tom Ferry's proven strategies, 2024 promises to be a landmark year for every ambitious Californian REALTOR®.  Snacks and drinks will be provided. Seating is limited. *Tom Ferry himself will not be present. The instructor is a certified Tom Ferry coach, trainer and instructor.

Dive into an enlightening California REALTOR® buyer's consultation, guided by a seasoned instructor.  Harnessing the Tom Ferry approach to real estate, this session illuminates the art of understanding buyer needs, leveraging market insights, and crafting tailored strategies.  Participants will be equipped with cutting-edge techniques to navigate the vibrant Californian property landscape. This consultation promises not only knowledge but also the confidence to secure the best deals for every buyer.  Snacks and drinks will be provided. Seating is Limited. *Tom Ferry, himself will not be present.

Dive into an enlightening California REALTOR® buyer's consultation, guided by a seasoned instructor.  Harnessing the Tom Ferry approach to real estate, this session illuminates the art of understanding buyer needs, leveraging market insights, and crafting tailored strategies.  Participants will be equipped with cutting-edge techniques to navigate the vibrant Californian property landscape. This consultation promises not only knowledge but also the confidence to secure the best deals for every buyer.  Snacks and drinks will be provided. Seating is Limited. *Tom Ferry, himself will not be present.

Have you ever wondered how to REALLY be effective in Farming for your own leads? It is easier than you think if you just follow a few small steps. Learn from the professional who sold 40 homes in Del Mar in one year. Kevin Burke, JD, shows you how easy it is to take control of your marketing, turning passive into active marketing! 

Ready to supercharge your real estate and mortgage game with Artificial Intelligence (Ai)? Join this Google master class and discover how Ai-driving SEO, Google listings, and geo-tagging can boost your visibility. Use Ai to create SEO-friendly service descriptions, FAQs, and review responses. Held live in the classroom at SDAR's Kearny Mesa headquarters. Note: The deadline to sign up for this class is two days prior.

Steven Thomas from "Reports on Housing" will break down the housing market from 2023 and bring his key insights and data to forecast what's to come on the horizon in 2024.  Steven and "Reports on Housing" have delivered local data and forecasting services across Southern California for years, and is looking forward to answering all your real estate questions, like: When will rates drop and improve affordability? When will more homes come on the market? Will there ever be more foreclosures?  We hope you can make it to learn more about the San Diego County housing market and where it's headed in 2024!

In 1978, California voters overwhelmingly approved Proposition 13 in response to the dramatic increase in property tax. This proposition has received nationwide attention being the most famous and influential of California's ballot measures. Learn the history and impact of Proposition 13 with UCSD instructor, Mike Shenkman.

Join us for an enlightening webinar hosted by the esteemed Tom Ferry, as he delves into the pivotal topics of "What to Expect for 2024" and "Top Growth Strategies to Win in 2024." Gain invaluable insights as Tom unravels the anticipated challenges and changes of 2024, offering a clear foresight to navigate the evolving landscape. He will not only discuss what lies ahead but will also equip you with robust strategies to overcome these hurdles and ensure the continuous growth of your business.  Don't miss this opportunity to future-proof your business and emerge victorious in the face of change, by learning actionable steps you can implement right now.

AI tech veteran Ray Broemmelsiek and veteran Realtor Karen Van Ness, will present a lively point/counterpoint discussion on how the two disciplines cross paths. Learn how AI will change a real estate agent’s profession, increase their value and visibility, and automate their marketing. (module 3 of 4)

This course covers everything from mastering the MLS and understanding the benefits of SDAR, to navigating contracts and managing conflicts, this class equips you with the foundational knowledge to thrive in the real estate world.

This course covers everything from mastering the MLS and understanding the benefits of SDAR, to navigating contracts and managing conflicts, this class equips you with the foundational knowledge to thrive in the real estate world.

AI tech veteran Ray Broemmelsiek and veteran Realtor Karen Van Ness, will present a lively point/counterpoint discussion on how the two disciplines cross paths. Learn how AI will change a real estate agent’s profession, increase their value and visibility, and automate their marketing. (module 2 of 4)

This course covers everything from mastering the MLS and understanding the benefits of SDAR, to navigating contracts and managing conflicts, this class equips you with the foundational knowledge to thrive in the real estate world.

Learn how to build an effective strategy, create exciting content, and use the best practices for time management. From understanding your target audience to staying ahead of trends in the industry, this course will provide you with the tools needed to effectively market yourself online, while managing your time effectively as well.

Jason Pantana is a coach, trainer, and speaker for Tom Ferry International the world's leading real estate coaching program. His energetic style engages his audiences to utilize the ever-changing marketing tools of today.

This course covers everything from mastering the MLS and understanding the benefits of SDAR, to navigating contracts and managing conflicts, this class equips you with the foundational knowledge to thrive in the real estate world.

As a real estate agent in the 21st century, you need to know what kind of ads are worth spending your money on and which ones aren't. Social media is an incredibly useful tool when it comes to advertising - but only if you use it correctly. This class will show you how to maximize your reach and make the most of your ad budget with top notch ads that will connect you to clients.

Attend an engaging and comprehensive class on Accessory Dwelling Units (ADUs), presented by Lisa De Jesus of ADU Gurus. This special event will be held in two informative sessions this June, designed to provide you with the essential knowledge and tools to navigate the exciting opportunities in ADU development. Whether you are interested in adding value to single-family parcels or exploring multi-family options, our expert presenters will guide you through the latest legislative updates, building requirements, and strategic considerations. Attending both sessions is crucial to gain a complete understanding and make the most of this growing trend in California real estate. Don't miss this opportunity to expand your expertise and stay ahead in the market!

This course covers everything from mastering the MLS and understanding the benefits of SDAR, to navigating contracts and managing conflicts, this class equips you with the foundational knowledge to thrive in the real estate world.

As a real estate agent, building an engaged audience on social media is essential to gaining more leads and driving growth. With the right strategy and know-how, you can set yourself up for success in the ever-growing world of social media. This class covers topics like creating content that resonates with your followers, engaging with others online, leveraging hashtags to reach new audiences.

As a real estate agent, it's important to have an effective YouTube content strategy in order to reach your target audience. You will learn about the best strategies for creating engaging visuals and informative videos that capture the attention of viewers, and hopefully lead to more client impact and lead generation. 

Do you dream of selling 60 homes or more per year, but aren't sure where to  begin? Whether you are looking to jumpstart your business or just starting  out, the RRC One Day Course, Zero to 60 Home Sales a Year (and Beyond) will  help you accelerate your home sales and create a continuous flow of  business. Learn new marketing methods that will help you position yourself  as the REALTOR® of choice in your area. Join Matthew Rathbun, CRS is a  Virginia licensed broker and executive vice president of Coldwell Banker  Elite. He has served as an association director of education and president  of Four Pillars Education. As a residential REALTOR®, Rathbun is a  reoccurring high producer. Rathbun teaches a variety of national designation  courses, broker-manager courses, and risk reduction programs. He also  teaches regularly for Coldwell Banker Corporate and provides consulting  services for one of the most innovative learning tools in the industry.

Celebrated Real Estate Coach Tom Ferry presents “3 Simple Lead Gen Strategies (That Are Working Now!)” a dynamic live webinar that will expose you to three immediately actionable tactics to generate more listing leads in today’s uncertain market.