Accurate pricing is one of the most critical skills in real estate and a well-prepared Comparative Market Analysis (CMA) is at the heart of every successful listing and buyer client consultation. CMA’s – Analysis of Property Values is a practical, hands-on class designed to help REALTORS® confidently evaluate property values and communicate pricing strategies with clarity and credibility.
Led by experienced SDAR instructor Karen Van Ness, this session explores the key components of a strong CMA, including selecting and adjusting comparable properties, analyzing current market trends, and interpreting economic related data to determine fair market value. Agents will also learn how to present their findings effectively to clients, support pricing recommendations, and position themselves as trusted advisors in competitive situations.
With a focus on real-world application and clear instruction, this class equips REALTORS® with the tools and insight needed to price properties accurately, guide client expectations, and make informed, data-driven decisions in today’s dynamic market.
