Riches in the Niches: Winning Business in Today’s Market

Riches in the Niches: Winning Business in Today’s Market is a high-impact, strategy-driven class designed to help REALTORS® stand out, specialize, and thrive regardless of shifting market conditions. Led by veteran real estate leader and master trainer Mike Marmion, this session explores more than 26 proven niche strategies that help agents simplify their efforts, focus their energy, and dramatically increase profitability.


Participants will learn how to identify both focused niches (activity-based, predictable, and efficient) and lifestyle niches (authentic, relationship-driven, and aligned with personal interests), and how to strategically combine both for consistent results. The course breaks down how to choose the right niche, understand the numbers behind it, create a clear daily and weekly action plan, and position yourself as a “specialist” in the eyes of the public. Ideal for agents looking to gain clarity, differentiation, and long-term momentum through smart specialization.