San Diego Popular with Millenials? Not So Much

A lot of millennials move to the San Diego metro area, but it is not the top destination for America’s largest working generation.

Madison, Wisconsin, had the largest percentage of millennials move to the region in 2017 at 75 percent, said a new study from the National Association of Realtors. The San Diego metro area had around 67.1 percent move to the area, said 2017 Census data analyzed by the association, making it the No. 13 destination for millennials out of 100 metros.

San Diego metro still had one of the highest percentages of millennials in the nation — 27 percent — above the national average and bigger than most of the top destinations.

Getting millennials to move to San Diego has been a concern of business leaders who are struggling to fill highly skilled jobs. The San Diego Regional Economic Development Corp. launched a campaign last year to attract workers, many of whom are millennials, in the science, technology, engineering and math, or STEM, fields.

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