Helping Protect Clients While Their Home is on the Market

Your sellers may be nervous to have buyers physically in their homes amid a global pandemic.

Nearly 30% of real estate professionals say their sellers have expressed concern about the risks of COVID-19 infection from in-person showings, according to HomeLight’s latest Top Agent Insights Report. Six percent of agents say their buyers have expressed similar concerns, the survey shows.

To ease these concerns, it’s important to emphasize cleanliness and sanitization when working with clients — a critical talking point and marketing tactic that will remain relevant following the pandemic. Here's some advice.