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The share of female broker-owners who don’t sell rose from 32 percent to 48 percent between 2016 and 2018. Learn lessons from women in real estate who’ve overcome obstacles and taken on leadership roles.
Zoë Horneck knows the frustrations many women experience in the workforce. As a commercial real estate practitioner earlier in her career, Horneck once showed up to a property with her wealthy investor client, and the listing agent asked if Horneck’s broker—presumably a man—would be attending the showing. It wasn’t the only time someone doubted Horneck’s capabilities. Unfortunately, it’s common for women in every profession to deal with colleagues or clients who show lackluster confidence in their skills.
Both men and women can have unconscious biases that directly or indirectly undermine their colleagues, just as the listing agent undercut Horneck’s authority. But as Horneck, now vice president of product marketing and communications for Coldwell Banker, points out: “You can’t let someone make you feel small; you really need to rise above that.”
Women in real estate have indeed risen above. While the portion of nonselling female broker-owners hovered near 30 percent from 2010 though 2016, that number took a sharp turn upward between 2016 and 2018, jumping from 32 percent to 48 percent, according to the National Association of REALTORS®’ 2018 Member Profile.