Real Estate Cold Calling Challenged in Lawsuit

The common industry practice of cold calling prospects to find new business is being challenged in a class-action complaint filed in a U.S. District Court in California.

The complaint alleges that the real estate companies provide specific instructions to its real estate professionals to call consumers who have previously listed their properties for sale with other real estate professionals. The complaint also alleges that the companies are instructing real estate professionals to make unsolicited cold calls to obtain new listings and that the companies provide agents with telephone numbers and other analytics to identify leads as well as scripts to guide the conversations. The lawsuit questions the technology services that are helping real estate professionals gain numbers to call.

The lawsuit follows on the heels of another complaint recently filed against two South Florida brokerages by consumers who said they received a flood of unwanted automated text services about properties. Those lawsuits are asking the court for class action status, which if granted, could potentially cover anyone in the U.S. who has received an automated text message from the brokerages in the last four years.  READ MORE