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San Diego Association of REALTORS®. is strongly committed to protecting the privacy of consumers of its interactive products and services. Throughout cyberspace, we want to contribute to providing a safe and secure environment for consumers, and in particular, ensure that members' information is protected.
In general, our service automatically gathers certain usage information like the numbers and frequency of visitors to SDAR.COM and its areas, very much like television ratings that tell the networks how many people tuned in to a program. We only use such data in the aggregate. This collective data helps us determine how much our customers use parts of the site, so we can improve our site to assure that it is as appealing as we can make it for as many of you as possible. For example, SDAR.COM uses a technology nicknamed "cookies" that tells us how and when pages in our site are visited, and by how many people.
SDAR.COM cookies do not collect personally identifiable information and we do not combine information collected through cookies with other personally identifiable information to tell us who you are or even what your email address is. We also may provide statistical "ratings" information, never information about you personally, to our SDAR partners about how our members, collectively, use SDAR.COM. We do this so they too can understand how much people use their areas and our site in order for them to provide you with the best possible Web experience as well.
Sometimes, we may specifically ask for information about you when you sign up to use a service or when you order a product. We will need certain information such as name, Internet address or screen name, billing address, type of computer, credit card number in order to provide that service or product to you. We may also use that information to let you know of additional products and services about which you might be interested. You can choose not to receive such information if you don't want to by letting us know on the registration screen when you sign up for the product or service. We may ask you for information about your interests so that both you and we can take advantage of the interactivity of the online medium, but you may always choose to respond or not. Additionally, we may provide you with an opportunity to be listed in a directory on one of our SDAR branded services these listings are also optional and you can make changes to or eliminate this information when you want to.
We do not use or disclose information about your individual visits to SDAR.COM or information that you may give us, such as your name, address, email address or telephone number, to any outside companies. But as we mention above, we may share with our Web site partners aggregated statistical "ratings" information about the use of SDAR.COM.
changes here so that you will always know what information we gather, how we
might use that information and whether we will disclose it to anyone.