Guess Who's Coming to Real Estate? It's the Millennials

For years, exasperated brokers saw millennials - the nation’s largest generation - as a demographic too busy, too cash-strapped, or too rooted to a lifestyle to dive into real estate like their parents. But now, pandemic or no, they are jumping into the market in surprising numbers.’s 2020 Housing Market Predictions, published even before the coronavirus swept in, suggested that the 4.8 millennials now turning 30 would be buying the bulk of U.S. real estate this year. Read the analysis here.