Building Your Own Real Estate Brand? Maybe You're Wasting Your Time

Do you think building your own real estate brand is the way to separate yourself from the competition and get more clients? Maybe not. One real estate writer says that your own real estate brand will never be able to achieve the brand awareness of your real estate broker.

NAR contributor Alex Craig also says you end up competing against yourself and wasting time and money when the goal is to be capturing more leads. Read the commentary here.