What are you looking for?
The whirlwind of new technology being served up in the real estate space can leave an agent’s head spinning. Platforms and software promising to save you time, provide better leads, and automate contacts for follow-up may look like the answer to your dreams. The allure of bright, shiny tech objects is understandable, especially if you’re a newer agent looking to jump-start sales. Impartial guidance can help to sort out which tools are truly necessary as you ramp up business.
Even if your brokerage offers an elaborate array of tech products, take it slowly. Acquiring an arsenal of solutions is more likely to overwhelm you—and squeeze your pocketbook—than to enhance what you do, seasoned pros say. Instead, identify the essential go-to tools, such as a customer relationship management system or email marketing software, and keep your focus there. While a top-of-the-line CRM can run as high as $900 a month, you’re likely to see a strong ROI if you use it properly every day. Struggling to decide what you need in your tech toolbox? Make these a priority.