Drip Campaigns: Woo Your Clients and Follow Up

Drip marketing depends on the capabilities of your real estate customer relationship management software. These specialized platforms help brokers and agents accelerate and organize routine practices, including staying in touch with clients and prospective customers, says Dave Lawrence, head of growth at Follow Up Boss, a CRM company.

A CRM creates automated texts, emails, or messages on Facebook messenger or other platforms at certain intervals to deliver pertinent and hopefully useful or entertaining content.

“But remember that every single interaction is a reflection of your brand and business,” he adds.

Real estate professionals get leads from a variety of sources, such as their neighbors, friends, family, and former clients, as well as websites and online profiles on social media sites, ads, lead generation services, and other real estate pros. CRMs and the agents themselves can gauge the urgency of the lead and what kind of correspondence to send, when to send it, and how often to connect.

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