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  • ABOUT
    • About
    • Mission Statement
    • Committees
    • Strategic Partners
    • Locations
    • Ambassadors Foundation
  • MEMBERSHIP
    • New Member Portal
    • Join SDAR
    • Forms & Contracts
    • Partner With Us
    • REALTOR® Plus
    • Calendar
    • DRE Compliance
    • Dispute Resolution
    • Networking Groups
  • MLS
    • San Diego MLS
    • Caravans
    • Rules & Regulations
    • Paragon Training Videos
    • Schedule a Training
    • Alan Nevin Economic Reports
  • EDUCATION
    • Calendar
    • Renew Your License
    • Get Your Broker's License
    • Get Your Real Estate License
    • New REALTOR® Necessities
    • NAR Ethics Requirement
    • Sexual Harassment Training
    • Speakers Bureau
    • Scholarship Program
    • Webinars
  • BENEFITS
    • Member Benefits
    • SentriLock
    • Affiliate Services
    • CAR Benefits
    • NAR Benefits
    • Local Statistics
    • REALTOR® Store
    • Risk Management
    • Government Affairs
  • NEWS AND EVENTS
    • News
    • Realty Times
    • Press Releases
    • Events
    • Alan Nevin Economic Reports
  • Transaction Forms
  • Risk Management Specialist
  • Blog Updates
  • Insurance
  • Events Calendar
  • Education Calendar
  • Circle of Excellence
  • Expo
  • New Laws
  • Informative Seminars
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  • International
  • Young Professionals - YPN
  • Budget & Assets
  • Business Development & Technolgy
  • Bylaws
  • Education
  • Grievance
  • MLS
  • REALTORS® Political Affairs
  • Young Professionals
  • (858) 715-8000

Drip Campaigns: Woo Your Clients and Follow Up

November 26, 2019

Drip marketing depends on the capabilities of your real estate customer relationship management software. These specialized platforms help brokers and agents accelerate and organize routine practices, including staying in touch with clients and prospective customers, says Dave Lawrence, head of growth at Follow Up Boss, a CRM company.

A CRM creates automated texts, emails, or messages on Facebook messenger or other platforms at certain intervals to deliver pertinent and hopefully useful or entertaining content.

“But remember that every single interaction is a reflection of your brand and business,” he adds.

Real estate professionals get leads from a variety of sources, such as their neighbors, friends, family, and former clients, as well as websites and online profiles on social media sites, ads, lead generation services, and other real estate pros. CRMs and the agents themselves can gauge the urgency of the lead and what kind of correspondence to send, when to send it, and how often to connect.

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