REALTORS® Can't Afford to Ignore "iBuyers"

With the emergence of iBuyers—companies that make quick, all-cash offers to home sellers online—the selling process stands to change dramatically for consumers. The “instant offer” strategy, where sellers can click a button to get an offer within hours, is gaining momentum, and real estate pros are increasingly competing against iBuyers for new business and fielding questions about them from clients. Real estate technology strategist Mike DelPrete conducted a study about the impact of iBuyers on the housing industry. REALTOR® Magazine spoke with DelPrete to learn more about this disruptor.

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