Commit to Philanthropy through Your Business

Committing to philanthropy in your community can-double as a powerful way to support causes you care about and make your business more visible. But sometimes, even with the best of intentions, you may find yourself short on time or money to give something back consistently. Rookies who have yet to land their first commission or seasoned pros who are grappling with a sales slump or unexpected expenses may be hesitant to get started.

So when is the right time to incorporate philanthropy into your business plan?

You can get involved in charity work at any point in your career, regardless of how your market is faring. But the earlier you commit, the faster your efforts are likely to grow, says Maura Allain, a sales associate with RE/MAX Premier Properties in Louisville, Ky., who is a high-profile community booster. If financial barriers are holding you back, she suggests, focus on action instead of money by participating in community service projects. “It would help your business in the long run if you could get involved in something sooner because your sphere will grow,” Allain says.

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